SEO Training | Konves Digital

Master the Principles of Search

Principles of Search:

SEO is often thought of by non-practitioners as a list of tricks. “Just SEO it” or “It’s just keywords and meta tags” are common misconceptions. At Konves Digital, I teach you how to see your site as a living organism, which grows and bears fruit. I base your training curriculum on Search Principles which I wrote as a comprehensive guide to how search engines work, why sites perform, and how to optimize for user intent.

Your Instructor: Michael Konves

17 Years of Battle-Tested Experience: I started in 2009 and have mastered everything from small business growth to 30,000+ page enterprise migrations. We’ll tailor the instruction to your site’s needs.

Proven Revenue Generation: I’m directly responsible for significant revenue growth on multiple sites by increasing organic rankings and traffic. We’ll analyze your site’s revenue per session, customer pipeline and more, to ensure what you learn impacts your bottom line.

Technical Mastery: I’ve probably resolved millions of technical errors by this point, and I’ve gotten multiple sites removed from Google manual penalties. You’ll learn everything you need to know about diagnosing, fixing, and prioritizing technical issues.

The Core Curriculum: A Fractal Approach to SEO

Module 1: How Search Engines See Your Site

Crawling & Indexing: Learn why “upstream” obstacles prevent “downstream” revenue.
Technical SEO: Identify and remove “anchors” holding your site back.

Module 2: How Users See Your Site

Real Keywords vs. Typed Keywords: Learn how to unpack and optimize for the “invisible” user intent behind every search query.
One Idea, One Page: How to solve cannibalization and build a “full library” of content.

Module 3: Advanced Tactics

Scaling with Geosets: How to target the same keyword across thousands of locations to maximize value to your users and revenue for your business without risking penalty.
The Transition to AEO: Optimizing for AI Overviews (AIO) and Large Language Models.
Different Search Engines: Optimizing for the differences and similarities between Google, Bing, Yahoo, DuckDuckGo, and other search engines.
Google Leak: Learn how the Google API leak of 2024 impacts what we know about how to optimize.
Other tactics and advanced techniques tailored to your business goals, personal interests, and application to your specific website.

Start Your Journey

Preview Module 1

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Some kind words from a former student

Matt Jager

SEO & Content Manager: Nursa Healthcare Staffing

“…Michael stands out with his passion for teaching SEO and his ability to clearly distill complex search concepts into clear, digestible takeaways. While he has the competitive drive, analytical approach, and curiosity that makes any SEO professional a force to be reckoned with, his concerted efforts to educate and coach teams to be well-equipped with SEO fundamentals set him apart from other SEO professionals.

Years later, I still often find myself borrowing some of his analogies when explaining SEO topics to org leaders and cross-functional team members.

To truly understand a topic is to have the ability to describe it in simple, approachable terms. Michael embodies this axiom and it’s what sets him apart as one of the best SEOs I’ve worked with.”